When you consider all the factors involved in building a business, creating a logo may not seem like a top priority. You may have other things to worry about when building your business, but do not forget the importance of investing in a strong logo.
Your logo creates an image that gives your business or brand an identity and builds trust with your customers. Despite its importance, a logo also has its drawbacks – building a brand identity is complex, time consuming and can be expensive!
Therefore, there are some things you should consider when designing a logo.
Color plays a big role – a logo is more than just a symbol and a font
Typography is important
Fonts have their own personality
By taking all of this and much more into consideration, we can definitely make this process a little easier for you.
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